ATLANTA, Jan. 7, 2013 — Tropical Smoothie Cafe, already known for its healthy food with a tropical twist at 337 locations worldwide, announced today the introduction of Fish and Chicken Tacos to its menu.
Capitalizing on the current taco trend and satisfying consumer demand for great tasting, healthier food choices with its “Eat Better, Feel Better” mantra, Tropical Smoothie Cafe’s flavorful new menu items are made with high-quality, nutritious ingredients and will be available at all locations starting Jan. 7, 2013. Along with the new tacos, Tropical Smoothie Cafe will be introducing a new Passion Fruit smoothie and offering guests a value combo deal during a three-month promotional period. The limited time offer ends March 31, 2013.
Unlike offerings at many quick-serve and fast-casual food restaurants, Tropical Smoothie Cafe’s fish and chicken tacos feature your choice of tender, flaky grilled tilapia or grilled chicken, not your typical fried, greasy fish filet or fried chicken options. The proteins are topped with a signature Caribbean salsa made up mango, pineapple, jicama, red peppers, jalapeno and cilantro, tucked into toasted flour tortillas with chili lime cilantro spread and fresh romaine lettuce. The chili lime cilantro spread creates a balance of sweet heat and a slice of fresh lime adds a burst of citrus flavor to the end of every bite.
“Tropical Smoothie Cafe is more than just smoothies – we’ve carefully developed a complete range of healthy food options with a variety of tastes and fresh ingredients,” said Mike Rotondo, CEO of Tropical Smoothie Cafe. “Our new Fish and Chicken Tacos tie in nicely with our already healthy halo, and based on the tests we’ve done in select markets, we know these tacos are going to be a real game-changer. This is just a taste of what’s to come for us.”
During the limited time offer, consumers can take advantage of the tacos with a special mix and match offer of two tacos – fish or chicken – for $4.99. In addition, Tropical Smoothie Cafe has created a special Taco Tuesday’s event through the end of March where customers can pick two tacos, a side and a soda for $5.99. Both promotions are available at participating locations.
As Tropical Smoothie Cafe continues to expand its healthy menu options, it furthers its standing as the best place in the neighborhood for great food and smoothies. In addition to tacos, Tropical Smoothie Cafe offers a variety of specialty wraps, sandwiches, grilled flatbreads and salads, along with its high-quality real-fruit smoothies.
About Tropical Smoothie Cafe Established in 1997, Tropical Smoothie Cafe has taken the smoothie concept to the next level by offering diners a healthy alternative to typical fast food. The concept, which introduced food in 1999, provides consumers with a variety of high-quality real-fruit smoothies, specialty wraps, sandwiches, grilled flatbreads and salads. The company also caters. Tropical Smoothie Cafe includes menu options for breakfast, lunch and dinner. For several consecutive years, Tropical Smoothie Cafe has been included in Entrepreneur magazine’s “Franchise 500” list as well as ranked in the publication’s “America’s Top Global” franchise category. Tropical Smoothie Cafe has 337 locations open in the United States, with an additional 31 currently in development. For more information, including franchising opportunities, visit www.tropicalsmoothiecafe.com.
SOURCE Tropical Smoothie Cafe